Marketing surrounds us everyday and is saying "...buy the latest and greatest item. You really need this to be a better person. You cannot do without this new and improved gizmo or gadget." Some media marketing hype comes in the form of TV journalism trying to portray this as a news story. Upon closer inspection, it is the new movie or book that is being sold, not journalism or news.
How can you decipher the truth from what is being sold to you "the want" and what you really need?
Studies have shown the more TV you watch the bigger "the want" factor. How easy is it to look beyond the hype and get down to what is really needed?
Eight suggestions to consider before buying:
1. Be the educated consumer - comparison shop
2. Take only cash when shopping - No Credit Cards
3. Make a list of specific items needed
4. Budget monthly for necessities
5. Can you prolong the life or fix the item you have?
6. Borrowing is an option
7. Classic and well made clothing is best and long lasting
8. Be aware of your environmental impact!
Clutter's companion is your inability to say NO. More of nothing brought to you by the companies that want you to buy. This is marketeering at its best for the woefully uninformed. Debt and clutter combining and multiplying, leading to houses exploding and busting at the seams with the trash of the tomorrow.
What was wanted one day, quickly becomes another day's unwanted useless debris.
Yes, you can do with less by knowing the difference between a "need" and a "want". The planet will love you for it.
Productivity Coaching & Professional Home Organizers
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New Jersey Office: 609.910.0416
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